There is a real art to creating a memorable villain. They are the antagonist to the player character’s protagonist, so it only makes sense they should be blessed with at least as much depth and creativity as a player character. They are the focal point of an adventure, not just an XP and loot bag. Give them the love they need and make your bad guys memorable.
So you just purchased your shiny new adventure. You’re all set to run the next session now right? Wrong! No matter the gaming system, there are good ways to use a pre-made adventure, or there are awesome ways to use one. Learn how to get the most out of your investment to ensure your whole party has an awesome time.